Your protein powder is full of things that shouldn't be there.
Gums. Thickeners. Bulking agents. Sweeteners you can't even pronounce. We got fed up of it so we built something different. Clean. Simple. Natural. Food doesn't need to be complicated.
0g
protein per serving
0
calories only
0g
prebiotic fibre
0
fillers or additives
Three problems. One honest formula.
Plant-based and struggling to hit your protein target
Most plant proteins spike your carbs or calories before you get anywhere near your daily target. Our pea, rice and hemp blend gives you 19.2g of complete protein covering every amino acid at just 110 calories.
On a weight-loss journey, including GLP-1 medication
When your appetite drops, so does your protein intake. Gut health becomes really important. Our prebiotic formula with inulin and psyllium husk looks after your gut directly. Especially useful if you're on Ozempic or similar medication.
Every protein powder you've tried made you bloat
That's not your body reacting badly. It's the gums, thickeners and artificial sweeteners most brands hide in the formula. We don't use any of them. Every ingredient is there for a reason. Nothing else gets in.
Six flavours. One honest formula.
Natural sweetness from banana and lucuma. Just enough for real flavour, nothing more. No artificial sweeteners. No aftertaste. No bloat.
Strawberry
Salted Caramel
Raspberry
Vanilla
Choc Fudge
White Choc
Discovery Taster Pack
One single-serve portion of every flavour. Find your favourite before you commit.
Every ingredient earns its place.
This is the full list. No proprietary blends. No E numbers. No fillers.
Pea protein
Complete amino acids. Easy to digest. No bloat.
Rice protein
Smooth texture. Completes the amino balance.
Hemp protein
Omega 3 and 6. Added fibre. Good for you.
Inulin + psyllium
Prebiotic gut support. 3.4g fibre per serving.
Banana + lucuma powder
Natural sweetness. The smallest amount needed. No artificial sweeteners.
Iain Pritchard
Founder, Body Ethos
"I got fed up of over-processed food products. I wanted to see if it could be done differently and it actually worked. Food needs to be clean, simple and natural. We don't need to play around with it. It's good enough as it is."
Sports therapist, personal trainer, high-level athlete
The highs, the lows and the lessons in between.
Iain's podcast. Honest conversations with founders, athletes and business leaders who've built things, hit walls and kept going. Not the polished version. The real one.
Founders and entrepreneurs on building something real
Elite athletes on performance, resilience and recovery
Business leaders on the moments that shaped them
Focus. Without caffeine.
A nootropic focus drink for entrepreneurs, creatives and anyone who needs to think clearly without the caffeine crash. Clean focus in a 330ml can.
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